ROI Calculator's site

ROI Calculator for Lead Generation Services

Use this tool to estimate the value of lead generation services. Anything greater than 1x in the “Estimated Return on Investment” indicates a worthwhile effort. See more instruction below.

Campaign Parameters

Enter your campaign details to calculate ROI

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ROI Analysis

Monthly projections based on your inputs

Est. total Ad Spend

Est. Leads generated

Est. Deals Won

Est. Revenue Generated

Est. Marketing Service Fees

Estimated Return on Investment

This calculator provides an estimate of potential ROI and doesn't guarantee specific results. It's offered as a helpful tool for our clients' consideration.

Input Instructions for the ROI Calculator
‍Use this guide to understand how to fill out each field in the ROI Calculator for Lead Generation Services. Your inputs will generate an estimate of the potential value of our services for your business.

Which payment plan are you interested in? This refers to how you’d like to structure your agreement with us.
- Guaranteed Rev Gen: You pay a fixed monthly fee, in return we guarantee that you will receive 20 or more leads per month, otherwise we give you your money back that month. This is a great option if you want the best cost per lead.
- Pay-per-lead: You pay a fixed price for each lead we deliver, regardless of whether it converts to a customer.
- Pay-per-close: You pay a fee only when a lead we provide successfully converts into a paying customer. This option is great if you want to minimize risk and only pay for results.
How much revenue do you earn on average for every lead or deal you win? Enter the average dollar amount a new customer brings to your business. For example, if you’re a dentist and your average new patient’s first visit generates $200 in revenue, you would enter 200.
What is your budget for daily ad spend? This is the amount of money you are willing to spend each day on advertising platforms like Google or Facebook to acquire leads. For the most accurate results, we recommend a minimum of $100 per day.
Pick the industry closest to yours Select the industry that most closely matches your business. This helps the calculator use data specific to your market for a more accurate projection.
What percentage of leads you receive will convert to a paid customer? Enter your average conversion rate as a percentage. This is the historical number of leads you convert into paying customers divided by the total number of leads you receive. For example, if you close one deal for every ten leads, your conversion rate is 10%. You would enter 10.